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Navigating Elections In A Highly Illiterate Society: Strategies For Success.
4 min readAug 9, 2023
In societies with high illiteracy rates, winning an election can present unique challenges. Illiteracy poses barriers to effective communication, voter engagement, and the dissemination of information. However, with careful planning, innovative strategies, and a commitment to inclusivity, it is possible to navigate the electoral landscape and secure victory. Here, we’ll explore some key strategies for success.
- Emphasize Oral Communication: In illiterate societies, oral communication becomes paramount. Candidates must prioritize public speaking engagements, rallies, and town hall meetings to connect with voters directly. Delivering speeches in the voters’ local vanacular in a clear, concise, and engaging manner can help convey messages effectively and build trust with the electorate.
- Utilize Visual and Symbolic Campaigning: Visual aids, symbols, and imagery can play a crucial role in reaching illiterate voters. Utilize posters, banners, and campaign materials that feature quickly recognizable characters, colors, and images that convey your message. These visual cues can help create a lasting impression and resonate with voters who may not be able to read campaign messages.