The Myth of Racial Color Blindness.

First, let’s focus on the “COLORBLIND IDEOLOGY.” To break the truth to some of you, the colorblind Ideology is a form of racism. We cannot end racism in this country unless we start to challenge the “colorblind” ideology. Colorblindness is not the answer, multiculturalism is. Over time, in this country, the idea of colorblindness has a myth of a “post-racial” society where people “don’t see color.” Hmm…? Really? America is colored. And to be honest, some, if not most Americans are not colorblind because America is not post-racial.

Colorblindness has never worked because potential employers discriminate against job applicants with Black and African sounding names like Owusu, Kwame, Bukari, Tunde, Kofi, Ebony, Aaliyah, Deja, Shanice, Imani, Lakisha, DeShawn, DeAndre, Marquis, and Jamal. Colorblindness doesn’t work because when people of color are hired, there’s a different standard placed on them as compared to their white colleagues, based solely on the color of one’s skin, not character. Colorblindness doesn’t work because society’s ideal of beauty is not dark skin, but LIGHT ones and unprocessed ethnic hair are usually not celebrated.

So, when some of us perpetuate the “colorblind” ideology, it help contributes to racism. We should start to re-examine that ideology. Living in a colorblind world does not mean that we should ignore race, for race has been part of every aspect of our lives. We cannot fix the problem of race when we ignored it.